Linda and Harvey Vechery sat around the kitchen table with their daughters Tracy and Robin, discussing the 10-year-old family business, Key Brands International (KBI).Then someone suggested, “wouldn’t it be great if we could bring premium, salon quality hair care products to the modern customer?”
And the rest is history. The results of that conversation helped to transform the beauty industry by introducing some of the first “mass-tige” products (prestige items at mass-market prices) to the retail market—such as KBI’s perennially popular Freeze IT hair sprays, mousses, and gels. KBI was also one of the largest distributors of some of the top selling professional salon lines including Vidal Sasson, Infusium 23,Redmond Products and others.
Today, the Vechery family is pleased to have granddaughters Chanell and Scarlett join this three-generation, women-owned and – operated business, developing highly sought-after, high quality hair care products that are distributed throughout the USA and dozens of countries worldwide.